As the latest generation to enter the workforce, Gen Z is bringing fresh perspectives and expectations to the workplace. Born between 1997 and 2012, Gen Z is a tech-savvy and diverse generation that values flexibility, autonomy, and purpose. In this blog, we’ll explore what employers need to know to attract and retain Gen Z talent in Canada.
Understanding Gen Z Values
Gen Z values authenticity, diversity, and inclusivity. They prioritize work-life balance, flexibility, and autonomy. According to a survey by Deloitte, 63% of Gen Z respondents believe that a company’s social and environmental impact is important when deciding where to work.
Attracting Young Talent in Canada
To attract young talent in Canada, employers need to understand what Gen Z is looking for in a workplace. Here are some strategies to consider:
Social Media Strategies
- ▪️Use social media to showcase your employer brand: Gen Z is highly active on social media, and employers can use platforms like Instagram, TikTok, and LinkedIn to showcase their employer brand and culture.
- ▪️Highlight employee experiences: Share employee testimonials, stories, and experiences to give Gen Z candidates a glimpse into your company culture.
Flexible Work Arrangements
- ▪️Offer flexible work arrangements: Gen Z values flexibility and autonomy. Consider offering remote work options, flexible hours, or compressed workweeks.
- ▪️Emphasize work-life balance: Gen Z prioritizes work-life balance. Ensure that your company culture supports employees’ personal and professional goals.
Gen Z Hiring Trends
Gen Z is entering the workforce with unique expectations and values. Here are some hiring trends to consider:
- ▪️Skills-based hiring: Gen Z values skills and experience over traditional qualifications. Consider using skills-based hiring approaches.
- ▪️Diversity and inclusion: Gen Z prioritizes diversity and inclusion. Ensure that your hiring process is fair, inclusive, and free from bias.
Workplace Culture
Gen Z values a positive and supportive workplace culture. Here are some strategies to create a workplace culture that attracts and retains Gen Z talent:
- ▪️Foster a sense of community: Create opportunities for employees to connect, collaborate, and build relationships.
- ▪️Prioritize employee well-being: Support employees’ physical and mental health by offering wellness programs, flexible work arrangements, and employee assistance programs.
Statistics
- ▪️66% of Gen Z respondents consider a company’s social responsibility when deciding where to work.
- ▪️61% of Gen Z employees prefer a hybrid work model.
Conclusion
Attracting and retaining Gen Z talent in Canada requires a deep understanding of their values, expectations, and needs. By showcasing your employer brand, offering flexible work arrangements, and prioritizing diversity and inclusion, you can create a workplace culture that attracts and retains top Gen Z talent.
